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How to Measure Anything by Doug Hubbard
The more that youevalidated your idea, the more that you can push through this classic trow of sorrow. There's so much to unpack there and because we can't measure something exactly, we just decide it's not important to know at all. The sooner that you find out what reality is telling you allows you to pivot. And i actually believe that online will be much better than the institutions.