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This is a really, really bold price to go out to consumers with. The aim ist they wanted to set a price that they felt like they could get 60 to 90 million subscribers within the first five years. We'll talk about this in the analysis. But far so good. They get ten million subscribers in the first week. Wall street loves it. By the end of the month, the stock is up 30 % after this announcement. Then the service finally launches last week, november twelfth, 20 nineteenth, my birthday. A a nice birthday present to watch the mantelorian. Happy birthday. I do need to watch the second episode, and they get 10 million subscribers