The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Going Deep With Stakeholders

The day before the big company meeting, it's like the CMO and the RevOps person are spending three hours together, whiteboarding or working on something. And so I think it's so easy to get into the tools and tech right away, but ultimately nothing matters unless you're aligned with that exec. What's the best way to measure success? Most obvious one impact on revenue. Embrace the minimum viable product. Not everything needs to be perfect, but what is enough to get you the results that you're looking for.

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