Watch the YouTube version of this episode HERE

Are you interested in learning more about trademark law? In this episode of the Maximum Lawyer podcast, host Tyson chats with Sonia Lakhany, who discusses her journey in trademark law and her educational brand, 4L. 4L provides legal education in trademark law and can help you understand how to brand a business.

4L is all about providing continuing education to lawyers in a way that has not been done before. It not only tells you what something is, but shows you how to do it, which is a concept that is not popular in the legal field. With experience in trademark law, Sonia began teaching a 2 week course in trademark law which catapulted the business to delivering more courses to help people understand how to trademark and brand a business.

Sonia speaks to the attractiveness of trademark law in comparison to other areas. Trademark law allows for more autonomy and flexibility due to not having to be in a courtroom or having multiple teams doing different work in order to achieve one goal. There is a small barrier for entry in trademark law, which makes it more lucrative as a practice.

Listen in to learn more!

2:36 The purpose of Pharrell as an educational brand
7:23 The importance of trademark considerations in branding
12:19 The significance of branding in establishing a recognizable identity
30:26 Why trademarks are an attractive area for attorneys

Tune in to today’s episode and checkout the full show notes here.

Connect with Sonia:

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