2min chapter

Front Burner cover image

Why the internet is getting worse

Front Burner

CHAPTER

How to Be a Successful Publisher on Facebook

The pitch to media companies was like, hey, if you just put a little bit of what you're publishing on your website onto Facebook, along with a link back, we'll turn it into a traffic funnel for you. And then they start to boil the frog. So now, CBC is competing on Facebook with companies that are diverting money from making the news better and improving the quality of their news.

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