I cannot wait for the lab to just have a database where I can just go, okay, get that game at that resolution and just show me all of them. The infrastructure behind all that is going to be like pretty intense. There's a lot of moving parts in that there lab. We're going to have to have weekly meetings with the lab. What have you tested? What's interesting? It's kind of like content rolls down a hill sort of thing. LTT started out as simple basic, like reading the packaging unboxings essentially. Then it turned into bigger projects and became very personality driven. And then we identified that there was this content gap that we were no longer filling

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