The Problem With Payment Plans

As the potential customers makes these commitments, either by fieling that application or sitting through a sales call, they're now invested in the process. In this, my friends, is what's called sunk cost fallacy kicks in. Once that time or energy, or even money, if there's been a deposit for the application has been invested, people are more likely to complete their purchase because we don't want to opdout at that point. When there is a fixed price for an offer, gaining the price for potential consumers should be viewed as questionable at best. Making people get into the sales process to get basic pricing information is a massive red flag. It enfantilizes the