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S07 EP50: Where and What to Focus on in 2023

2X eCommerce Podcast

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Branding in 2023

For more mature brands, you should be spending 60% of your budget on brand and 40% in performance. If they're emotionally connected to you, you'd find it core hot of your customers sticking with you. The second point is cutting the slack, right? Now, there's some categories doing really well, right? In this recession, we talk about Primack, for instance,. Primack is a value clothing brand in the UK. So if you're in the value end of the scale, and 2023 might be so long as your message in is right, you'll make a killing this year.

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