Is Your Brother Still Alive?

Chaldini: The single most effective influence tactic is not to have a single influence tactic. In the book, you tell this story of your brother who would buy and re sell used cars. He was benefiting from a fall narrative that he constructed of scarcity and competition for the same resource. Is your brother still alive? And well, i hope he is. So what does he think when he reads that story about himself in your book? He's proud of it. Ok. I'd like to go through the seven levers. Let's start with reciprocation. Reciprocation is the rule that is istalled in all of us, in every human culture,. That says we are