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Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing

BUILD with Blake Bartlett

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The Best Advice I've Received From a Mentor

I think with marketing, as long as you set a very clear set of metrics, success metrics, and objectives over whatever time period, you can manage performance pretty clearly. And so i think taking more risk in the hiring process and also, you know, making sure that people are set up to succeed is really important. You e t to build your team alongside the growth of the sales organization. For sure, a ri simple, so simple. I yes, i think timesvb, maybe too selective. Or iv, felt the panel was too selective. If you have data, if you're data driving from the start, then you can use data as a way to sort of demonstrate

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