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#30: Three Key Pieces Every Social Media Post Needs

Marketing Made Simple

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The Importance of a Controlling Idea in Social Media Content

This chapter discusses the concept of a controlling idea and its importance in crafting social media content. It explains that a controlling idea, combined with knowing the audience, forms the framework for creating content. The chapter uses the example of the Story Brand social media accounts and how their controlling idea revolves around providing practical marketing and messaging advice that will help businesses make more money.

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