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10min chapter
79. School Photos
The Economics of Everyday Things
The Billion-Dollar School Photography Industry
This chapter delves into the thriving school photography sector, highlighting the dominance of LifeTouch, which captures images of around 30 million students each year. It examines the intricate dynamics between photography firms and schools, the financial challenges involved, and the innovative strategies that have propelled LifeTouch to the forefront of the market.
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