3min chapter

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Bret Taylor | Curiosity Saves the C-Suite

Greymatter

CHAPTER

Go to Market Dana

Many oncpeers are uncomfortable with the idea of bringing in go to market dana. What advice would you have for them about managing that discomfort? I'm mat sales first, and i think we're one of the best companies in the world at marketing sales and distribution. And if your product is amazingly easy to use and spreads organically That leads to better negative net turn. It's a super power you have against companies that only focus on sales and marketing as their distribution channel.

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