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🗞️🚨 "We launched a newsletter" — Hot vs. Cold Coffee. Threads’ zucking playbook. White Paint’s climate solution.

The Best One Yet

00:00

Maxwell House's Moonshot Iced Latte

Maxwell House was the top selling coffee brand in America for 100 years. But today Maxwell House has fallen to number three. To get their groove back, they just launched a new product. The highlight? Mixable foam. All you do is pour in a packet of powder into a glass of ice water and mix it up. And somehow you get an iced latte with foam. Nobody's pulled that off before. No one's pulled this off Jack. This is NASA level stuff. It's the Macchiato Project.

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