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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

How to Make Visible and Concrete the Invisible

"What I love about strategy and your method in particular is that it makes visible the invisible," he says. "It forces you to think from angles that are outside of your own head, but also very logically from different perspectives" He adds: "I'm kind of obsessed with the idea of blind spots and just knowing that they're out there."

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