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Bob Moesta - Jobs To Be Done

The Innovation Show

CHAPTER

The Five Lies I Tell Myself to Be Productive

"I often think Bob when I meet my maker I look down and we see stuff that was staring us right in the face," he said. "We can have a laugh at how stupid we were or how lazy we were we didn't look for the cause yeah" He says people confuse data and correlation with causation because it's so hard to find out what causes something. The author is working on a book called The Five Lies I Tell Myself to be productive.

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