Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset
Idea to Startup
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How to Build a Scalable Marketplace
In order to build a scalable marketplace, you need to have an acquisition channel that scales. And typically, that is not just paid advertising or sales because that's really expensive. We did email marketing, a thumbtack, we did some echenegan's with Craigslist back in the day, which I'm happy to talk about. The next generation has to find kind of the next growth hack.
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