Gerardo Marti: a Sociologist on American Religion
Homebrewed Christianity
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From Corporate Aspirations to Sociological Insights
This chapter narrates the transformative journey of an individual who shifted from pursuing a corporate career to studying sociology and religion at USC. It highlights the cultural and religious contrasts between Southern California and the East Coast, emphasizing the vibrant expressions of faith in Los Angeles versus traditional attitudes in North Carolina. The discussion explores the melding of capitalism with Christianity and the unique dynamics of multiracial churches, particularly within the context of American evangelicalism.
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