The Importance of Branding

"It's great to be on the show again and man, going back to 2017, feels like it's going back 30 years given everything that we've gone through," she says. "There was an interesting point at CCR many, many moons ago before I became executive director and CCR did a rebrand ... There was a tremendous amount of resistance, frankly, on the board to changing the really lousy logo that we had." She adds: "I personally wanted the change, but I didn't like the logo".