How Do You Decide Which Channels to Prioritize?

Soime: How do you decide thewhat channels to prioritie? But also, which comes first, the channel or the content? We talk about this a lot internally. Ryanand law, one of our strategists, wrote a post on this, and he has a sort of a different belief, that you should start with content,. So it's like one piece of content per channel, and like design for the channel itself. And so how do we have a developed content that taps into the emotional decision making process and that emotional buyer? Cause ilike, i strongly believe in still the big idea, whether they're buying software or theyre buying candy.