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4min chapter
How to Make a Memorable First Impression with Paige Velasquez Budde (Zilker Media)
Branding Matters
The Brand Power Circuit: The Three Phases of Branding
The brand power circuit is really the three phases of branding in today's media environment. The three phases are attracts, activate, and then amplify. So phase one is essentially that first impression online or on Google. Phase two is once someone decides to work with you,. And the question that you want to ask yourself in phase two is if you're over delivering on their expectations?
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