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Ep 520: How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide | AKNF

DTC Podcast

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Exploring Creative Testing Strategies and User Cohorting Insights

This chapter explores insights from a Northbeam representative on the significance of testing structures in advertising strategies. It contrasts rapid execution for scaling campaigns with a more controlled approach, while also discussing user cohorting for enhanced ad targeting and strategic optimization.

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