The Recycling of Plastic Isn't a Good Cause

The recycling of plastic is deeply ingrained in the culture. It's a low cost way to feel like your part of something. People are not calculating machines. We are all irrational, emotional actors looking for the next thing to do that gets us what we've been looking for. I just don't think it's possible or probable to distinguish yourself as an educational institution or as a success seeker at the level of information gathering or information distribution. There is no great thought leader who can outthink the internat like we have data.