Digiday at Cannes: Ad networks take center stage — are buyers buying in?
The Digiday Podcast
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Exploring the Future of Retail Activations and Partnerships
This chapter explores the evolution of pop-up activations and retail media networks, highlighting the potential of partnerships to enhance advertising strategies. It concludes with a personal reflection on networking experiences and insights gained at the Cannes event, underscoring the value of peer learning in marketing.
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