How to Implement Hybrid Attribution in Your Pipeline

Pipe is a framework that allows you to look at both demand creation and capture attribution. Self reported attribution can be implemented on declared intent forms by asking how do you hear about us? This will essentially infuse a zero party customer data point into your measurement model, which I think is super valuable. So here it's just an example of like how this works. You're going to have your self reported attribution side by side with your demand capture attribution. And then again, you're going to map that to these funnel stages throughout the entire funnel.