How to Make Magic Sets That Are Worth the Work

Gloria: Sometimes it's just not worth the work. This happened in Caledesh. We did things in which there's a very loud sort of feature of the set that was like just gimmicky, right? And what we found was they were really hard to do - especially all the gold. I will say, the all creature was probably our best gimmick. They went over the best. That actually was the best selling small set for a little while.