S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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How to Build a Brand Around a Mommy Influencer
A company called Brumate has started doing collaborations with like influencers. These are people who have a little bit of influence, but they're not Jennifer Aniston. And so they're like, help, let's design a print with you and then we will make a custom print that fits with your ethos. They do a good job of being like, I'm not going to order too many of these things, so we want to sell out. If it does really well, the next step is create a brand with that person if it does very well.
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