S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
Limited Supply
How to Build a Brand Around a Mommy Influencer
A company called Brumate has started doing collaborations with like influencers. These are people who have a little bit of influence, but they're not Jennifer Aniston. And so they're like, help, let's design a print with you and then we will make a custom print that fits with your ethos. They do a good job of being like, I'm not going to order too many of these things, so we want to sell out. If it does really well, the next step is create a brand with that person if it does very well.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
