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The Importance of Power Dialers in Cold Calling
Sally Kohn: Do you think that it's necessary to invest in these types of tools to have success over cold calling or do you think it's fine if you just get away with good people and good process? Like what's your opinion on the technology side of things? She says a lot of sales leaders are counting on this, raw, raw, come on, make your calls today mentality. "If you're not going to buy a dial in tech, I'm not going to work with you," she says.