Most customers get confused at some point in the process when they're buying something new and the answer for salespeople is simple: Make a Plan. It sounds too easy to be true, but it's because we are too close to what we do and often forget what it was like before we knew all about our product.

In today's episode, Bradley Hartmann (President, Behind Your Back Sales Co.) returns to the podcast to talk about:

Why making a plan that establishes clear next steps for the customer is absolutely critical (and most salespeople miss it)
How win the beginning of every meeting with the C-P-R-Time framework (this will change the way that you start any meeting)
The difference between the "Front Stage" and "Back Stage" sales process (this really helps clarify things for your team and your customer)

Click here for a free PDF download that will teach you things to think about when making a plan, how to use the C-P-R-Time framework, and the surefire way to get a call back from a prospective client.

Don't miss this conversation and make sure to check out the Fireplace Track at Bradley's Sales Fundamentals Workshop in Fort Worth Texas from April 14th-15th. I'll be down there to help teach the fireplace track as well to help you take control of your sales and grow like never before. Click here to sign up today.

Halloween

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What's Next on the Podcast and Upcoming Double Feature

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