581 | Google – The Disingenuous Trickster?
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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The Importance of Automation in Digital Marketing
I think that definitely plays a role in it for sure. Like when you have less control and you're automating stuff, like machine learning is great. You also have to know who is implementing this, right? It's the company that's making money off of it. So what happens is you spend more and then you force different click costs to go up. And all the time you see like raising your budgets, raise your budgets, things like that.
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