How to Make Facebook Ads Work for You

A lot of our listeners are content heavy, and certainly don't yet have their own products. And so they might want to drive advertising to either traffic or to a lead gen offer to move them over an email list. Are those as successful and easy to convert on? Do they make sense in terms of the revenue versus it? Or is it more beneficial to just try to drive straight for your product,. I would say that's a great place to start.