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Men's Wearhouse: George Zimmer

How I Built This with Guy Raz

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Transforming Men's Warehouse: The Power of a Slogan

This chapter explores the pivotal transformation of Men's Warehouse in 1986 as it shifts to a strategy of everyday low prices amid an economic downturn. The founder's personal involvement and the creation of the iconic slogan highlight the brand's emphasis on customer confidence and identity.

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