How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
Uncensored CMO
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Elevating Marketing in the Boardroom
The chapter highlights the importance of showcasing the outcome of marketing efforts through sustainable pricing power rather than efficiency metrics like ROI. It discusses the different roles of marketers in companies, focusing on their influence in strategic discussions and the low representation of Chief Marketing Officers (CMOs) in board meetings. The chapter emphasizes the value that marketers can bring to boards in improving performance through their consumer-centric focus, stakeholder understanding, and expertise in digital transformation and innovation.
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