2min chapter

Driving with Dunne cover image

Richard Windsor: Why Legacy Automakers Are Sitting Ducks – It's The Software

Driving with Dunne

CHAPTER

How Do People Use That Digital Cockpit?

Automakers used to be able to count on immense profits from parts and service with your ice powered vehicles. That's vanishing very quickly. So you got very slim margins on the car, almost no business aftermarket. Now your in car entertainment, infotainment, digital compact might go elsewhere. How do they make a profit? How do they survive? This is the $64,000 question.

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