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The Winning Agency Formula For Steady Growth And Continuous Profit

The Duct Tape Marketing Podcast

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Is There a Balance Between AGI and General Accounting Practice?

The way that I encourage people to think about this is number one focus on four key areas of the business so there's your core financials. That of course includes AGI which we've just talked about it also includes what I call delivery margin and then share delivery expenses. And generally you want to be aiming for 60% or higher delivery margin so you don't want to spend more than 40 cents on every dollar in AGI that you're earning. If you're lower than that it's going to be challenging to have a good bottom line profit without squeezing overhead spending, kind of making a lot of cuts to the lifestyle expenditures of your business.

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