From Suits to Bitcoin: A Journey of Change

Freddie New unpacks why the next wave of Bitcoin treasury companies could change the game, and why his new venture, B Hodl, is designed to be more than just another balance sheet play. From Lightning Network infrastructure and UK policy battles to raising fresh capital without leverage, Freddie explains how Bitcoin-only businesses can scale sustainably while strengthening the network itself.

We dig into why so many treasury companies risk collapse in a bear market, how B Hodl is structured to avoid forced selling, and why the UK urgently needs a strong Bitcoin voice in both finance and politics. Freddie also explores why institutions will eventually be forced to hold Bitcoin, how mNAV multiples shape valuations, and why every treasury company needs to prove it’s building real infrastructure, not just stacking sats.

In this episode:

- Why B Hodl is more than a Bitcoin treasury company

- How Lightning node operations create real Bitcoin-denominated revenue

- Why avoiding leverage is key to long-term survival

- Why every company will one day hold Bitcoin on their balance sheet

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Follow:

Danny Knowles: https://x.com/_DannyKnowles or https://primal.net/danny

Freddie New: Freddie New: https://x.com/freddienew