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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION
Disruptors
The Importance of Timing
It was just as they were starting to take chocolate away from till points, if you remember that. And because all of a sudden sugar became the enemy. If we launched three years earlier, sugar wasn't the enemy. But I'm a massive believer in timing. You can't outperform bad timing. It's been a long time since I was a couple of years and that was the conversation. We sent him the very, very first bars and he was actually ex-mas. He said: "I absolutely get what you're doing"
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