The Importance of Emotional Connection in Decision Making

Diana Kander reveals the simple secret to creating more memorable impressions and persuading others to say yes. 

— YOU’LL LEARN — 

1) Precisely how forgettable you really are. 

2) The simple secret to becoming more memorable. 

3) Why you don’t want to start with a self-introduction. 

Subscribe or visit AwesomeAtYourJob.com/ep870 for clickable versions of the links below. 

— ABOUT DIANA — 

Diana is a serial entrepreneur who entered the United States as a refugee from Ukraine at the age of eight. By her early thirties, she’d launched and sold millions of dollars’ worth of products and services. Today, she is an innovation consultant, keynote speaker, and New York Times bestselling author whose books have been taught in over one hundred universities. She can juggle, do a handstand, though not at the same time . . . yet. 

• Book: Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal 

• Website: DianaKander.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan 

• Book: Getting Things Done: The Art of Stress-Free Productivity by David Allen 

• Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin 

• Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg 

• Past episode: 080: Finding and Doing the One Thing with Jay Papasan 

• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD

— THANK YOU SPONSORS! — 

• Storyworth. Give the fathers in your life something super special this Father’s Day with $10 off at StoryWorth.com/awesome 

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