Are We Getting Too Many Data Points?

More companies are trying to be more data driven in their a m l and forgetting that if you're going to pull in internal data from everywhere else, you need to build it from the ground up. If we start to get too many data points, are be actually creating a false positive problem somewhere else? I think that's a possibility for the future as well. And where does that sit in a context problem? Is it a business problem, or is it a customer problem? How you surface that to people is ultimately creating a great experience,. Or create a real pen in the butt for you when you are trying to get a drink in rio or something?

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