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34: The Discomfort Zone with Marcia Reynolds

Everyday MBA

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How to Break Through Barriers to Change Your Behavior

Marsha, your work draws upon recent discoveries in the neuro science of learning. What are some of those discoveries and theories? One is why this process is so important. If you look at em changing behavior, especially if somebody's stuck or their resistance, it's a different part of the brain that you need to access.

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