This Much I Learned - Ex-Leon marketing boss Kirsty Saddler on why values matter
The Marketing Week Podcast
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The Importance of Brand Purpose and Values in a Crisis
The CEO of leon talks about the importance of brand purpose and values. He also explains how a crisis like cove taught him to step up during a crisis. "I think grand purpose is just not something that you can develop in a sentence or a paragraph," he says.
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