Hype is a dangerous thing I personally despise it and it's basically like a bubble or an echo chamber. The things that everyone is saying repetitively at louder and louder volumes are the things you should probably do. Often people let the trivial meaningless useless thing no one wants take priority over the thing everyone wants because they're just they've got a list of a thousand things and this one was first on the list. That's what makes a great product not doing things that aren't important and doing the things that are important right?
Do you get distracted by shiny objects? Always looking for something new to replace the thing that was new yesterday? (yes, you're crazy). At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique: High motivation, crave new technology, new developments, and no fear of starting new things. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. In today's podcast, I show you how to BEAT the shiny object syndrome by implementing 9 practical steps you can take immediately.
Full blog post here: https://www.consulting.com/channel/shiny-object-syndrome-the-cure