How to Control Greed and Fear in Investing

Behavior finance tends to be taught as an analytical endeavor. What you're really talking about is emotional intelligence at the end of the day here. Can you control fear? Can you control greed? Can you think long term? All these things that seem reasonable but very hard in the moment. The best we can do is figure out who we are and embrace who we are. Most investors don't just kind of go through the motions, assuming all a bunch of machines will get the numbers right - even if there's so much evidence against them.