Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Hendrick's distinctive use of nostalgia explains their marketing success

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Nostalgia in Marketing

This chapter examines the significant role of nostalgia in shaping consumer perceptions and its strategic use in brand marketing. It highlights how brands leverage historical narratives and emotional connections to differentiate themselves, emphasizing the psychological principles that enhance brand appeal.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app