3min chapter

The Creative Penn Podcast For Writers cover image

The Empowerment Of Selling Books Direct To Your Readers With Steve Pieper

The Creative Penn Podcast For Writers

CHAPTER

How to Value Your Intellectual Property

Dean Wesley Smith is doing a series on his blog about valuing your intellectual property and not just valuing it in terms of mindset but actual valuation. In his latest article he talks about Justin Bieber's recent deal to sell rights to his music catalog for two hundred million dollars now I'm not a bebafan or whatever they're called but Justin is only 28 so clearly he has hopefully a long career in front of him. It brings into focus how valuable our creative work can be and the different ways of financially valuing it including the income approach. Remember with music it's not just the person playing the music it's the songwriter it's producers there's a lot of people who own

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