The concept of an open web with data on it is kind of going away, which is some ways is sad. If you leave all the pages opening, you don't stop people who can just fire up crawler after crawler and then have everything they need over time. And I think this is why you may have seen Twitter like didn't allow people or Facebook doesn't allow people who aren't logged in to see data. But everyone wants walled gardens, right? That's the problem versus, you know, and if you're using it for business,. It's challenging, but another great segue, Jacob, we're on fire today.

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