How to Start a Business With Multiple Ideas

This is such a process of experimenting. It's not just, I'm going to have a unique idea and people are going to get excited about it. That's what we see from the outside. We don't see that in the headlines when we hear about somebody who sold a million dollars of their product in a week. And maybe if they don't value solving this problem enough to pay for it, then we need to go back to the drawing board," he says.

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