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#45 - Competing in Uncertainty | Tim Rhodes and Brandon Bedford

Coffee & Compete

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How to Leverage a Product Release in a Deal Cycle?

It obviously depends how you set up your news letter. You could have news letters for multiple teams a we at clue, we decide to send out o a news letter to the entire organization. So i do have to kind of manage those multiple lenses and create messaging that's not only relevant for everyone, but doesn't kind of mince words too much. In our wyat matters section and clue, i'll often include, like, yat here, the areas where, you know, they maybe come out on top, but i always leave it with a positive kind of, here's what we're doing about it.

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