5min chapter

Marketing Against The Grain cover image

How is AI revolutionizing Product Led Growth (PLG)?

Marketing Against The Grain

CHAPTER

Revolutionizing User Interaction in Product Led Growth

This chapter explores the transformation of user interactions in Product Led Growth, focusing on the shift to two-way communication and the importance of behavior change among users. It highlights HubSpot's successful strategy of tailoring user experiences to specific roles and introduces advanced AI models to enhance onboarding through personalized interactions.

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