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11min chapter
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Incrementality in Advertising
This chapter explores the challenges and complexities of operationalizing incrementality in advertising through geo holdout tests. It highlights the need for rigorous testing conditions and the importance of understanding dynamic variables that can affect ad effectiveness, advocating for a structured approach to derive actionable insights.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode